In recognition of World Mental Health Day and to support health and wellness within the community, Blue Cross Blue Shield of Massachusetts (“Blue Cross”) is sponsoring a Bluebikes system-wide free ride day across Metro Boston. Throughout the day, residents and visitors can enjoy the mental health benefits of outdoor exercise by hopping on a Bluebikes bike, courtesy of the state’s largest health plan. To recognize the importance of supporting friends and family on their mental health journeys, the initiative also includes a “Take a ride, Give a ride” program, enabling any rider who takes a Bluebikes trip on World Mental Health Day to grant a free pass to a friend. Riders will automatically receive an email from Bluebikes within one week with a unique code. Blue Cross is the title sponsor of Bluebikes, which is owned by the municipalities and operated by Lyft.