Blue Cross Blue Shield of Massachusetts Rolls out 100 Proud Bluebikes to Celebrate Pride Month

Blue Cross Blue Shield of Massachusetts (Blue Cross) is rolling out 100 Proud Bikes wrapped in a rainbow pride-themed design in celebration of Pride Month.

As part of its month-long initiative and to reflect its continued support of LGBTQ+ pride, Blue Cross will donate $1 to Fenway Health in Boston for every ride taken on Blue Cross Proud bikes through the month of June. Lyft, which operates Bluebikes, will assume the $1 donation after the 10,000th Proud bike ride of the month. Blue Cross is a sponsor of Fenway Health, which works to enhance the wellbeing of the LGBTQ+ community and beyond through access to the highest quality health care, education, research, and advocacy.

This is the third time that Blue Cross is rolling out Proud bikes, reinforcing its commitment to creating more equitable communities and to making health care more accessible and affordable.