George Howell started George Howell Coffee with the primary focus and passion to continually identify, source and roast the highest quality coffees available. Their signature Terroir Coffee acknowledges and highlights the influence of the region and climate or terroir (pronounced tare-WAH) and the farmers craftsmanship in every bean. They understand that behind every cup of coffee there is a farm with growers who share the same drive and dedication for their craft as we do.

In an effort to nurture these relationships, George, and now his daughter, Jenny, travel yearly to many of the farms they buy from as well as other coffee producing areas to develop and maintain real and lasting relationships. They are proud to work directly with these farms that share their interest in social responsibility and environmental sustainability. In an ongoing effort to genuinely recognize and demonstrate their respect for the care and costs incurred to produce outstanding quality, George Howell Coffee pays these farms top prices for green coffees, far exceeding Fair Trade pricing.