The Coffee Connection grew to 24 stores before it was sold to Starbucks in 1994. George started George Howell Coffee with the primary focus and passion to continually identify, source and roast the highest quality coffees available. Our signature Terroir Coffee acknowledges and highlights the influence of the region and climate or terroir (pronounced tare-WAH) and the farmers craftsmanship in every bean. We understand that behind every cup of coffee there is a farm with growers who share the same drive and dedication for their craft as we do. In an effort to nurture these relationships, George, and now his daughter Jenny, travel yearly to many of the farms we buy from as well as other coffee producing areas to develop and maintain real and lasting relationships. We are proud to work directly with these farms that share our interest in social responsibility and environmental sustainability. In an ongoing effort to genuinely recognize and demonstrate our respect for the care and costs incurred to produce outstanding quality, George Howell Coffee pays these farms top prices for green coffees, far exceeding Fair Trade pricing.