A Fourth-Generation Family-Owned Downtown Jeweler, DeScenza Is One of Downtown’s Premier Diamond Retailers

Located in Downtown Crossing since 1915, DeScenza Diamonds’ success lies in its commitment to offering high-quality jewelry and other luxury items at a savings of 25%–40%. Buying diamonds and gems direct and crafting much of its jewelry in the store enables DeScenza to keep its prices remarkably low without sacrificing quality. “We cut out the middleman,” explains Diane DeScenza Herth, marketing director and granddaughter of the founder. In addition to diamonds and diamond jewelry, DeScenza Diamonds sells fine watches, including Baume & Mercier, Raymond Weil, Movado, and Ebel; elegant writing pens from companies like Montblanc, Waterman, and Cross; crystal by manufacturers such as Orrefors, Waterford, Swarovski, Baccarat, and Lalique; and china from companies like Royal Doulton, Wedgwood, Herend, and Raynaud. Other aspects of the DeScenza business include the insurance-replacement department, catalog sales division, and corporate gift division. DeScenza’s hopes that you will come to know some of its many interesting facets and, like the many generations of customers who have come to trust DeScenza’s over the past century-plus, will become part of the company’s strong tradition.