Strategic Marketing Assistant
In her role as Strategic Marketing Assistant, Jasmine will support a wide range of marketing initiatives to drive participation in BID events and programs. Focus areas include exploring creative tactics that grow our ability to communicate with those who visit Downtown and expanding the use of bilingual media and other partnerships to promote events. She is currently pursuing her graduate studies at Emerson College, specializing in PR.
Before starting her graduate studies, Jasmine worked as a journalist and editor in China for five years. Now, she is transitioning her career to focus on strategic communication for PR and has actively participated in campus organizations like PRSSA, where she served as treasurer. Jasmine believes that this internship perfectly aligns with her career development plan and provides an opportunity to apply her academic knowledge in a practical setting. As an international student, she also appreciates the chance to gain a deeper understanding of the local culture.
Outside of work, Yanhui enjoys cooking and watching movies. She also takes part in various public activities to explore and discover the vibrant city of Boston.